Ark館ヶ森

循環型農業を営む、唯一無二の農場。自然豊かな岩手県南部の高原にArk館ヶ森はあります。農場の大規模リニューアルに伴い、プロジェクトメンバーの一員として、MIDORISはコンセプト・ステイトメントの策定とロゴ・VIデザインを担当しました。ワークショップ形式での共創ブランディングを行う中で、旧名称「館ヶ森アーク牧場」の刷新を提案し、農業を100年先の次世代へつなぐ地域に根差したブランドとして「Ark館ヶ森」という新名称がうまれました。コンセプト「食はいのち」を表現した新しいロゴは、農場の様々なツールやコミュニケーションに展開されています。

A one-of-a-kind farm that operates a recycling-oriented agriculture. Ark Tategamori is located on a plateau in the southern part of Iwate Prefecture, rich in nature. As a member of the project team, MIDORIS was in charge of concept and statement development as well as logo and VI design for the farm's major renovation. In the course of co-creation branding in the form of workshops, we proposed a renewal of the former name "Ark Tategamori Farm," and a new name "Ark Tategamori" was born as a brand rooted in the community that connects agriculture to the next generation, 100 years into the future. The new logo, which expresses the concept "Food is Life," is used in various tools and communications at the farm.